李雅靖老師個人資料


職稱：	教授
分機：	(07)5252000 ext.4963
電子郵件：	yaclee@cm.nsysu.edu.tw
Blog：	Holodeck F

研究專長研究成果研究計畫著作教學課程

研究專長

媒體策略

數位行銷

電子商務行銷法律與政策

研究成果

著作發表
Y. C. Lee. (1998). Toward A More Balanced Online Copyright Policy.
Communications and the Law, 20(1), 37-60.(ISSN: 0162-9093)

R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Anonymous Communication
Policies for the Internet: Recommendations of An AAAS Conference.
Information Society, 15(2), 71-78.(SSCI/ISSN: 0197-2243) (impact factor: 1.111)

R. Kling, M. S. Frankel, A. Teich, & Y. C. Lee. (1999). Assessing Anonymous
Communication on the Internet. Information Society, 15(2), 79-90.(SSCI/ISSN: 0197-2243) (impact factor: 1.111)

Y. C. Lee. (2001). A Step Toward Balance? Third Party Liability in the Digital
Millennium Copyright Act. Communications and the Law, 23(1), 1-28. (ISSN: 0162-9093).

Y. C. Lee. (2003). Will Self-Regulation Work in Protecting Online Privacy?
Online Information Review, 27(4), 276-284.(SSCI/ISSN: 1468-4527). (impact factor: 1.423)

李雅靖、宋怡萱 (2005)。〈電視新聞主播的感情八卦報導與形象、
收視率之關係〉，《廣播與電視》，25，59-83。

Y. C. Lee. (2006). An empirical investigation into the factors influencing the
adoption of an e-learning system. Online Information Review, 30(5), 517-541.(SSCI/ISSN: 1468-4527). (impact factor: 1.423)

Y. C. Lee (2006). Internet and anonymity - Commentary. Society, 43(4), 5-7. (SSCI: 0147-2011). (impact factor: 0.155)

李雅靖、施凱瑜(2006) 。〈媒體品牌優勢與延伸契合度對母品牌態度之
回饋效果〉，《臺大管理論叢》，17(1)，191-210。(TSSCI:1018-1601)

Y. C. Lee. (2007). Effects of market competition on Taiwan newspaper diversity.
Journal of Media Economics, 20(2), 139-156.(SSCI: 0899-7764). (impact factor: 0.429)

李雅靖、張玉山（2007）。Assessing efficiency of government-owned radios。玄奘管理學報，4(2)，109-130。

Y. C. Lee (2008). The role of perceived resources in online learning adoption.
Computers & Education, 50(4), 1423-1438.(SSCI: 0360-1315). (impact factor: 2.059)

李雅靖、鄭哲助。 (2008) 。新聞行動內容服務策略聯盟研究。傳播管理學刊 9(1), 1-26 。

Lee, Y.C., & Chu, P.Y. (2009).?Size and structure of the information economy in Taiwan, in Uday Karmarkar and Vandana Mangal (eds.), pp. 259-270. The UCLA Anderson Business and Information Technologies (BIT) Project, Singapore: World Scientific Publishing Co. Pte. Ltd.

Y.C. Lee., P.Y. Chu., & H.L. Tseng. (2009). Exploring the relationships
between information technology adoption and business process reengineering.
Journal of Management & Organization, 15(2), 170-185 (SSCI: 1833-3672). (impact factor: 0.481)

Lee, Y.C., Liang, T. P., & Chu, P.Y. (2009).?A survey on business and information technology in Taiwan, in Uday Karmarkar and Vandana Mangal (eds.), pp. 173-210. The UCLA Anderson Business and Information Technologies (BIT) Project, Singapore: World Scientific Publishing Co. Pte. Ltd.

陳怡如、李雅靖。 (2009) 。體驗行銷對部落格忠誠度之影響?。行銷評論 , 6(4), 589-616。

Lee, Y. C. (2010). Strategic practices by clicks-and-bricks and pure-play audio webcasters. Telematics and Informatics, 27(3), 303-313. (ISSN: 0736-5853)

Lee, Y. C. (2010). Business process reengineering within the media industry in Taiwan. The International Journal on Media Management, 12(2), 77-91. (ISSN: 1424-1277)

Lee, Y. C. (2011). Reciprocal effects of media extensions. Eurasian Business Review, 1(1), 54-72. (ISSN: 1309-4297)

鍾函芸、李雅靖（2010）。影響3G影音服務顧客滿意度因素之研究。中國廣告學刊，15，54-75 。

鄭?成、李雅靖（2010）。運動網站品牌與贊助品牌一致性研究。廣告學研究，34，65-92 。

簡威瑟、李雅靖（2011）。棒球球隊形象研究。傳播與管理研究（in press）。

李雅靖、吳忠翰（2011）。網路口碑訊息對消費者信任的影響。傳播與管理研究（in press）。

Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2011). Corporate Performance of ICT-Enabled Business Process Re-engineering, Industrial Management & Data System, 111 (5). (SCI: 0263-5577) (impact factor: 1.535) , 735–754.

Lee, Y.C. (2011). Competitive Relationships between Traditional and Contemporary Telecommunication Services in Taiwan, Telecommunications Policy, (SSCI: 0308-5961) (impact factor: 0.969), 543-554.

Lee, Y.C. (2011). m-Brand Loyalty and Post-Adoption Variations for the Mobile Data Services: Gender Differences. Computers in Human Behavior, (SSCI: 0747-5632) (impact factor: 1.677) （in press）.

著作發表於學術會議與演講
Y. C. Lee. (1997). Toward a More Balanced Online Copyright Policy.
Paper presented to the Eleventh Annual Communication Research
Conference. Oct. 24-25, Athens, Ohio University, OH, USA.

Y. C. Lee (1998). Online Copyright Policy in Taiwan: Lessons Learned
from Review of U.S. Online Copyright Policy. Paper presented to 1998
Broadcast Education Association (BEA) Conference, International Division,
first place award of the debut paper, April 2-5, Las Vegas, Nevada, USA.

Y. C. Lee (1999). Newspaper Online Services: A Successful Business? Lessons
Learned from Videotext Failure. Internet and Mass Media. Paper presented
to 1999 Telecommunications Policy Research Conference, Internet and Mass
Media session, Sep. 25-27, Washington, DC, USA.

Y. C. Lee (2003). Implications of Self-Regulatory Efforts in Media Industry for the
Internet. Paper presented to 2003 Broadcast Education Association (BEA)
Conference,Scholar-To-Scholar Competitive Papers, April 4-6, Las
Vegas, Nevada, USA.

Y. C. Lee (2003). Will Self-Regulation Work in Protecting Online Privacy?
Paper presented to the 53th Annual Conference of the International
Communication Association Conference, Communication Law &
Policy Division, May 23-27, San Diego, CA, USA.

李雅靖、張玉山。 (2004) 。調頻軍公營大功率廣播電台績效
評估研究.發表於2004中山管理論壇--知識經濟、新公共管
理與傳播研討會，資訊與傳播科技管理場次，4月10日，
中山大學，高雄。

李雅靖、張玉山、高秋蓉。 (2004) 。調頻民營大功率廣播電台
績效評估研究。發表於中華傳播學會2004年會，新媒體、市場競
爭與績效場次，6月25日，澳門。

李雅靖. (2005). Value Conflicts about Anonymity on the Internet.
發表於中華傳播學會2005年會.

李雅靖、宋怡萱. (2005). 電視新聞主播的感情八卦報導與形象、
收視率之關係.發表於2005 管理新思維學術研討會/行銷管理組.台北臺灣科技大學.

李雅靖、施凱瑜. (2005). 媒體品牌優勢與延伸契合度對母品牌態度之回饋效果.
發表於2005年第十一屆資訊管理暨實務研討會/電子商務組. 台北實踐大學.

Y.C. Lee. (2005). Regulations on Media Pornography. Paper presented to 2005
International Conference on Comparative Management (ICCM), Communication
Management Division, Communications & Regulation Session.

Y. C. Lee. (2006). An empirical investigation on the factors influencing adoption
of the innovative e-learning system. Paper presented to 2006 International
Conference on Business and Information, July 17, Singapore.

Y.C.Lee.(2006). The role of perceived resources in e-learning adoption.
Paper presented to World Conference on Educational Multimedia, Hypermedia
& Telecommunications, Systems and Resources Session, June 28, Orlando, FL, USA.

Y. C. Lee., & L. Y. Huang. (2006). An extended TAM for multimedia on
demand technology. Paper presented to the 56th Annual Conference
of the International Communication Association Conference,
Communication and Technology session, June 22, Dresden, Germany.

李雅靖、李展全。 (2007) 。線上英語教學與英語教學雜誌之競爭。發表於
2007年第十八屆國際資訊管理學術研討會 (ICIM2007) ，5月26日，銘傳大學，台北。

李雅靖、鄭哲助。 (2007) 。新聞行動內容策略聯盟決策與績效之研究。
發表於2007年傳媒的公共性與產業發展學術研討會，媒體管理與
經營策略場次，5月12日，南華大學，嘉義。

Y.C. Lee. (2007). Exploring adoption Dynamics of multimedia on demand services.
Paper presented to the 57th Annual Conference of the International
Communication Association Conference, Communication and Technology
Division, May 26, San Francisco, USA.

Y.C. Lee, T.P. Liang, & P.Y. Chu. (2007). A Survey on Business Information
Technology in Taiwan. BIT Conference, June 22, Seoul, Korea.

Y.C. Lee. (2007). An exploratory study on information technology in business
process reengineering from a dynamic resource-based view in media
industry. Paper presented to the Global Communication and Development
Conference, October 16-21, Shanghai, China.

Y.C. Lee. (2008). The Competitive Relationships between Traditional and
Contemporary Telecommunication Services. Paper presented to the 19th
International Conference on Information Management, May 16-17,
Puli, Nantou, Taiwan.

T.P. Liang, & Y.C. Lee. (2008). A Survey on Business and Information
Technology in Taiwan – Annual Report 2008. Paper present to the
Business and Information Technology (BIT) 4th International
Conference Mastering IT in Business, June 12-13, Barcelona, Spain.

陳怡如&李雅靖. (2008).體驗行銷對部落格忠誠度之影響.
Marketing’08行銷學術研討會, 11月1日，台北大學，台北。

Y.C. Lee. (2008).? Strategic Practices by Clicks-and-Bricks and Pure-Play Audio
Webcasters. Marketing’08行銷學術研討會, 11月1日，台北大學，台北。

鍾函芸&李雅靖. (2008). 影響3G影音服務顧客滿意度因素之研究. 服務創新
與應用研討會, 11月7日，台北科技大學，台北。

Lee, Y.C., Chu, P.Y., & Tseng, H.L. (2009). An integrated dynamic resource model of ICT adoption, business process re-engineering and performance. The 2nd International Conference on Advanced Computer Theory and Engineering (ICACTE 2009 Proceedings) (Ei Compendex , Thomson ISI Proceeding ISTP).

Lee, Y. C., Chu, P. Y., & Tseng, H. L. (2009). An Integrated Dynamic Resource Model of ICT Adoption, Business Process Re-engineering and Performance. Paper presented in the 2nd International Conference on Advanced Computer Theory and Engineering (ICACTE 2009), Cairo, Egypt, 25-27 September.

李雅靖&簡義駿 (2009)。學術網路點對點傳輸軟體管制之研究。兩岸青年論壇，10月，義守大學，高雄。

簡威瑟&李雅靖(2009)。球隊形象與消費意圖之研究--觀賞方式差異的影響。 2009創新與管理國際學術研討會12月11日，實踐大學，台北。

辛啟松&李雅靖(2010)。影響新聞人員部落格的批判性與議題多元性之因素。 2010年數位傳播與媒介消費研討會5月7日，靜宜大學，台北。

鄭?成&李雅靖(2010)。運動網站品牌與贊助品牌一致性研究。第六屆傳播管理發展與趨勢學術研討會:－海峽兩岸媒體匯流與創新管理6月19日，世新大學，台北。

Lee, Y. C. (2010). Reciprocal effects of extended digital content services on parent brand. Paper presented in the Eurasia Business and Economics Society (EBES) 2010 Conference, Istanbul, Turkey, May 26-28.

Lee, Y. C., Chu, P. Y., & Tseng, H. L. (2011). ICT-enabled Business Process Re- engineering: International Comparison. International Conference on Human- Computer Interaction. Orlando, Florida, 9-14, July.

報章雜誌

李雅靖。(2006)。從FCC到NCC – 拿巨槍射蚊子…，聯合報社論，二月二十一日，A15。

李雅靖。(2006)。我們還需忍讓到何時，蘋果日報社論，四月二十六日，A19。

李雅靖。(2006)。健保改革莫忘提升醫療品質，民生報醫藥最前線，十一月六日，A7。

李雅靖。(2006)。媒體嗜血，你也有責任，中國時報社論，十一月二十四日，A19。

李雅靖。(2006)。一位母親的心聲──期待充足的優質特教機構，身心障礙者服務資訊網-DIN電子報，80期，取自http://disable.yam.com/

李雅靖。(2007)。媒體自律?別開玩笑了，中國時報社論，四月五日，A15。

李雅靖。(2007)。又想冒犯隱私權？中國時報社論，七月三日，A15。

李雅靖。(2008)。「反正隨時都會死…」，聯合報，三月二十八日。

李雅靖。(2008)。丟給地方檢測難安民心，聯合報，九月二十七日。

李雅靖。(2009)。「董監事禁兼任無助媒體多元化」，聯合報，五月二十八日。

研究計畫