期刊論文
Chou, H.-Y.*, Lien, N.-H., and Liang, K.-Y. (2011), “The Antecedents and Belief-Polarized Effects of Thought Confidence,” The Journal of Psychology: Interdisciplinary and Applied, 145(5), 481-506 (SSCI, 2010 IF = 0.899 ).
周軒逸*、陳怡伶、練乃華 (2011),「部落格迴響一致性對讀者態度之影響」,管理評論,第30卷,第一期,頁41-57 (TSSCI)。
Chou, H.-Y.* and Lien, N.-H. (2011), “The Effects of Incentive Types and Appeal Regulatory Framing in Travel Advertising,” The Service Industries Journal, First published on 24 Jan. 2011 (iFirst) (SSCI, 2010 IF = 1.071).
Chou, H.-Y.* and Lien, N.-H. (2010), “How do Candidate Poll Ranking and Election Status Affect the Effects of Negative Political Advertising?” International Journal of Advertising, 29 (5), pp. 815-834 (SSCI, 2009 IF = 1.091).
周軒逸*、陳怡伶、練乃華 (2010),「你今天blog了嗎:部落格電影口碑之信任效果研究」,電子商務學報,第12卷,第四期,頁661-692 (TSSCI)。
Chou, H.-Y.* and Lien, N.-H. (2010), “Advertising Effects of Songs’ Nostalgia and Lyrics’ Relevance,” Asia Pacific Journal of Marketing and Logistics, 22 (3), pp. 314-329 (ABI).
周軒逸*、練乃華 (2010),「又愛又怕的夢幻市場─同性戀廣告效果之研究」,中山管理評論,第18卷,第3期,頁769-803 (TSSCI)。
Chou, H.-Y.* and Lien, N.-H. (2010), “What Does a Negative Political Ad Really Say? The Effects of Different Content Dimensions”, Journal of Marketing Communications, First published on 24 Jun. 2010 (iFirst) (ESCBO).
周軒逸*、練乃華 (2010),「旅遊廣告圖文比例的廣告效果研究:時間和空間距離之干擾」,戶外遊憩研究,第23卷,第1期,頁27-52 (TSSCI)。
周軒逸*、練乃華 (2010),「時間距離對負面競選廣告效果之影響」,臺灣民主季刊,第7卷,第2期,頁33-76 (TSSCI)。
練乃華、周軒逸* (2008),「現任者聲譽對負面競選廣告效果之影響」,政治科學論叢,第38期,頁113-154 (TSSCI)。
研討會論文
Chou, H.-Y., Lien, N.-H., and Lin, C.-S. (2011), “The Effects of Song Choice in Advertising,” presented at 16th International Conference on Corporate and Marketing Communications, Athens, Greece, April.
Chou, H.-Y. and Lin, C.-S. (2011), “Consumers’ Responses to Spokespersons in Homosexual Advertisements,” presented at 16th International Conference on Corporate and Marketing Communications, Athens, Greece, April.
Chou, H.-Y. and Lien, N.-H. (2010), “Analyzing Sexual Appeal in Ads: From the Viewpoint of Consumers’ Feminist Orientation,” presented at 2010 Society for Consumer Psychology Conference, Florida, USA, February.
Chou, H.-Y. and Lien, N.-H. (2009), “The Moderating Effects of Candidate Characteristics on Negative Political Advertisement,” presented at American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, China, May.
Chou, H.-Y. and Lien, N.-H. (2008), “Antecedents and Attitudinal Effects of Thought Confidence,” presented at 2008 Society for Consumer Psychology Conference, New Orleans, USA, February.
Chou, H.-Y. and Lien, N.-H. (2007), “Old Songs Never Die: The effects of Nostalgic Songs in Television Ads,” presented at 2007 International Conference on Business and Information, Tokyo, Japan, July.
學位論文
《口袋中的最佳銷售員:簡訊前導廣告之效果》,博士論文,2010年出版。
《銀行促銷壽險產品意願之探討》,碩士論文,2005年出版。
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